The Challenge
PEO Soldier‘s overarching mission is to serve the Soldier—enabling increased lethality and survivability in any operating environment. Providing everything a Soldier wears or carries is the foundation for all of PEO Soldier. PEO Soldier designs and develops equipment using technically advanced research and engineering. PEO Soldier is determined to keep the Soldier lethal and decisive.
PEO Soldier’s core mission of quickly getting improved equipment into the hands of Soldiers when and where they need it was the framework on which JANSON Communications strengthened a cohesive messaging base. The existing structure was enhanced significantly.
JANSON’s Approach
Building upon a clearly defined strategy and sound criteria for relative measurement, JANSON identifiedmethods for this client to increase their communications effectiveness. The resources utilized included review of past exposure, historical media reporting and market projections. Trade exhibits and product line exposure brought strategic awareness to the capabilities that PEO Soldier is able to deliver.
Another key area of focus was crisis communications strategies – evaluating the degree of importance and assessing the impact of high-risk situations. JANSON provided targeted strategic communications expertise. JANSON also assists with quarterly media roundtable discussions conducted with the Pentagon.
The Results
JANSON continues to work with PEO Soldier to expand their messaging effectiveness, focusing on return on investment and value as opposed to strictly informational, tactically-driven communications. The services we provided were able to define and frame communication issues in a manner that was meaningful to PEO’s decision-making processes. These efforts are improving brand experience and relevancy not only with their external customer, but also within the organization itself.