STRATEGY DEVELOPMENT AND PLANNING

Executing communications with planning and forethought

As strategic planners and communicators, JANSON understands the need to develop smart, consistent and coordinated efforts across several disciplines in order to be successful. We work seamlessly to identify our customer's business needs and work together to formulate the most effective strategies and tactics for positioning their organization for new opportunities or expansions into new markets. Insight, planning and creative thinking, as well as drilled-down details, are the keys to our effort.

Whether you are positioning your organization for expansion into new markets or pursuing a competitive contract, JANSON's planning process aligns your communications strategy with organizational and business development goals. We map out a strategic communications plan based on research results, market climate and executive interviews, then develop core messages, identify key stakeholders and apply how the messaging relates to each audience, proposing the channels for delivery and measurements to apply.

Communication Strategy * Communications Planning * Brand Positioning