PUBLIC RELATIONS

We believe that media coverage, in and of itself, is not an organizational goal or objective. The importance of PR programs and other outreach is tactical, in support of overarching program goals.

JANSON's public relations strategies help shape the attitudes and perceptions your stakeholders have about your organization. JANSON effectively uses outreach to handle the news media and key industry and government organizations on behalf of our clients—while generating goodwill along the way.

Our public relations and media services include:

• Identify specialized channels for delivering "news"
• Develop the key messages applicable for media outlets
• Pursue positive media coverage through sponsorships, award nominations, white papers, speaking engagements and interviews
• Organize national/regional press events and outreach campaigns
• Adaptation, distribution and follow-up of news releases
• Media training