Media Planning and Buying
JANSON is committed to matching your focus and message to the right media vehicles. We evaluate industry publications by analyzing circulation and audience data available through BPA Audit Statements (a third-party demographic audit) and carefully review the publications themselves for editorial strength, audience qualification, industry focus and the general advertising environment.
Our media services include:
- Media schedule planning
- Publication audits
- Management of media buys
- Strategic evaluation and placement
- Rate negotiation
- Ongoing editorial calendar review