AM General—Cross-Media Campaign

AM General, maker of the Humvee™, initiated its partnership with JANSON in 2004. JANSON's exceptional understanding of the defense market and ability to provide comprehensive advertising and media support services, resulted in a strategically formulated global positioning campaign. By relying on spot-on messaging, compelling language and visually stimulating graphics, JANSON's campaigns for AM General are extremely targeted in communicating to a number of markets that AM General is more than just the sum of its Humvees. The company also builds and sells engines and engine parts, provides 24/7 integrated logistics support, offers training services and has a 360-acre test track. This increase in stakeholder awareness has translated into greater organizational positioning and promotion of AM General's products and services.

JANSON is committed to the continual evolution of AM General's messaging for its global marketplace. AM General is a company that is dedicated to teamwork and innovation in supporting missions operating in the most challenging environments and, above all, serving the warfighter.