Swales Aerospace—Ad Campaign

For more than 25 years, Swales Aerospace has been a global leader in supplying aerospace engineering solutions, but it wasn't always as effective as it could have been at getting its message across to target audiences. Swales hired JANSON because we understood intuitively what it needed from a marketing partner and because we were able to take complex and technical language and translate it into a clear, concise message that relayed the depth and breadth of the company's true capabilities. Today, JANSON takes care of all of Swales' marketing needs, from advertising and media buying to public relations and trade show collateral.

The partnership, in fact, is so seamless that it's often difficult to tell that JANSON is an out-of-house marketing provider. This closeness certainly has its benefits: For example, Swales effectively uses JANSON-supplied ads and PR services in conjunction with its internal business development efforts. As a result, JANSON has enabled Swales to change its image from one of simple supplier to that of a trusted partner for delivering space systems, services and thermal technologies. This has helped the company break into non-traditional markets, such as homeland security, and grow its business within traditional markets.