AIC—Cross-Media Campaign

Aerospace Integration Corporation (AIC), a subsidiary of MTC Technologies, is a medium-sized company that has managed to find its own unique niche in today's ultra-competitive world of Department of Defense (DOD) contracting, providing quick-response integration support to the Special Operations Forces (SOF). Unfortunately, few decision-makers at the executive level within the DOD knew of the company or its cost-effective turnkey solutions and services. What's more, AIC's existing message and brand did not provide potential customers with an intuitive understanding of its world-class, state-of-the-art capabilities.

That's where JANSON came in. Acting as a kind of perfect mix of objective external marketing firm and knowledgeable internal communications department, JANSON developed a memorable brand and supportive messaging, a strong media-placement program and a robust, objective and targeted public relations campaign. AIC has begun to obtain a high-level visibility and awareness within rapidly growing DOD markets.