SSCI—Cross-Media Campaign

Before it changed its name to the Systems and Software Consortium, Inc. (SSCI), this industry association was known as the Software Productivity Consortium. Founded nearly 20 years ago, the organization offers industry and government a resource for insight, advice and tools that can help them navigate the complex and dynamic world of software and system development. Unfortunately, with the rapid nature of technological change, the association's original name no longer effectively described its mission or activities, a fact that was seriously hampering its ability to recruit high-profile members and top employees and to provide the most valuable services and benefits possible.

Officials came up with a new name and realigned their technical service offerings. They then hired JANSON to provide marketing support. JANSON more than met their expectations, completely restructuring the Consortium's brand, tagline and message platform and developing an extensive, dynamic Web site and targeted public relations campaign. JANSON's creativity and can-do culture provided immediate clarity to SSCI's complex offering, as well as added visibility for its rapidly expanding role as the "voice" of the systems and software community. Moreover, as a result of JANSON's insight into the challenges and opportunities facing the Consortium, SSCI is rapidly signing up new members and attracting some of the industry's best and brightest employees.