Goodrich Cargo Systems—Collateral

A serious crisis first led Goodrich Cargo Systems to JANSON. The company's then-marketing firm had significantly under-performed its task, leaving Goodrich with no marketing materials that would help sales associates sell products at the upcoming and all-important Farnborough Air Show. Company officials asked JANSON to help. The catch? JANSON needed to get up to speed on the company's products quickly and develop collateral that delivered strong results.

Faced with a hard and fast-approaching deadline, JANSON personnel were unfazed. Imbued with a culture that encourages responsiveness, JANSON was able to meet the deadline even while turning out a compelling suite of brochures, fact sheets, folders and other collateral that could be used successfully in the international marketplace. The Farnborough Air Show ended up a major success for Goodrich, thanks to JANSON's willingness to take on a challenge and to its ability to develop creative but technically factual materials that grab customers' attention.