INSITU—Branding, Advertising and Web Development

Insitu, a developer of affordable, long-endurance Unmanned Aerial Systems (UAS) that is best known for development of the ScanEagle, is an innovative group of scientists and engineers who are revolutionizing the market with their advanced UAS designs. After winning several contracts for commercial and government applications, the company was ready to evolve their organizational brand and further enhance its product capabilities within key DOD and foreign military markets. They asked JANSON to help them achieve this goal.

In 2006, the JANSON team rolled out a new corporate brand that equaled the sophistication and innovation inherent in Insitu's employment base, products and solutions. In 2007, Insitu again relied on JANSON to brand their commercial UAS family of vehicles—the Insight™ and the Integrator™—and highlight the company as the developer of a "system of systems."

JANSON and Insitu have formed a true communications partnership that seeks to integrate Insitu's new brand of vehicles into other marketing products and media campaigns, along with an extensive Web design and development project for the company.