STRATEGIC RESEARCH AND ANALYSIS

Creating business intelligence by understanding the external environment

As the first phase in a comprehensive strategic communications plan, research and analysis provide an understanding of the challenges currently facing the organization in reaching and affecting key audiences and new markets. This knowledge is critical to its strategic, operational and tactical success.  

JANSON provides customized primary and secondary research capabilities in addition to specialized market analysis. Our programs have included growth opportunities, customer perceptions, forecasting and competitive analysis. We execute both qualitative and quantitative programs that provide critical insight, including detailed knowledge of stakeholder values perceptions and needs. Our summaries and interpretations are action-oriented for immediate applicability and integration into our strategic communications plans.

We believe research and analysis not only provide a foundation for all that follows, but also a baseline against which effectiveness and changes in attitude and actions can be measured later.

Situational Awareness * Profiles * Market Trends * SWOT Analysis * Stakeholder Research * Stakeholder Segmentation * Competitive Analysis