Dynetics—Strategic Communications

Dynetics, a Huntsville-based provider of advanced engineering, research and development expertise, called on JANSON to design and implement a communications program in pursuit of two key Department of Defense (DOD) programs. As an experienced prime contractor, Dynetics wanted to leverage its unparalleled reputation and the experience of its industry team partners with customers in niche DoD markets.

In order to meet the stated business objectives and increase visibility for the partnership, JANSON introduced a strategic campaign that reinforced the new teaming entity while reinforcing the existing capabilities of its partners. This was accomplished through an integrated campaign that encompassed a variety of media outreach products targeted for key decision-makers and influencers within the Army Aviation market.