MESSAGING AND BRANDING

Developing the platform for the communications program

Your brand defines everything about your organization, from the look and language of your Web site to the tone and direction of your 5-year plan. It is your platform for operating and building relationships. It reinforces your core strengths and creates an emotional bond between you and your key stakeholders. JANSON Communications builds and grows brands into engaging, interactive dialogues with your audiences to modify, reinforce or solidify your market position.

Your brand is based on the perception of your audiences. JANSON's process aligns who you truly are with the image you want to project. Many times examining a brand means evolving that outward look and feel, but also determining where your organization is going, synthesizing who you are and building support for your mission, from employees and management to customers and stakeholders. Our branding and corporate identity services include:

• Brand strategy consulting
• Competitive brand analysis
• Concept development
• Logo and tag line development
• Corporate stationery package
• Standards documents

Development * Value Propositions * Win Themes * Identity and Branding Concepts * Brand Standards