R4 Incorporated

R4 Incorporated (R4), headquartered in Eatontown, New Jersey—a leader in battlefield logistics, engineering, training and integration support services for the Department of Defense (DOD) and government agencies—tasked JANSON to develop a comprehensive market positioning strategy and corporate re-branding program for the company.

The integrated re-branding and communications campaign included the development of a new corporate identity, advertising campaign, Web site, media relations strategy and business development tools. JANSON also conducted a market positioning strategy—all of which promoted a greater awareness of R4 within select segments of the global defense industry.

Through a strategic organizational positioning and concerted communications framework, JANSON developed a series of business-based products for R4 which captured their technical sophistication, customer-driven solutions, battlefield engineering, program management and fielding and training expertise.

The branding and strategic communications effort solidified R4's commitment to the Warfighter and reinforced their commitment to quick-response, forward engineering solutions for their customers around the globe.