Competitive Organizations Compete in the Social Media Field
The Social Medial Business field is catapulting organizations to new heights and generating significant inroads to markets otherwise untapped by traditional marketing methods. At JANSON, we believe that social media is not a stand-alone effort, but rather an integrated component of an organization’s overall marketing, human relations and communications activities.
Can You Really Afford Not to Participate?
More than just a web presence, in a participative social environment, progressive data mining empowers stakeholders through analyzing social behaviors relative to products and services. Saavy social media programs provide an early warning system for explosive issues that could affect internal culture behaviors, enhance message containment, uncover market expansion opportunities and capture public sentiment via ratings, reviews and customer experiences.
Our social media team stays current with all industry-related online communities and platforms so that we can help our clients understand media trends and significant marketing and HR opportunities. Together with our public relations strategies, social media strategies help shape the attitudes and perceptions about client organizations. We effectively use traditional and viral outreach to handle the news media, key industry and government organizations and public audiences.
JANSON differentiates itself with a team of experienced professionals who provide clients the social media knowledge and strategies they need. This ultimately results in awareness that drives buzz and advocacy for the organization. While the rewards of a successful PR and viral marketing campaign can far surpass the most carefully orchestrated media buy, a poorly executed campaign could result in negative PR that lives on the Internet indefinitely.
SOCIAL MEDIA SERVICES
Strategy & Positioning
- Social media analysis tells you where you are now
- Competitor analysis tells you where you fit in relation to others in your market
- New media strategy development builds a plan before launch
Launch and Execution
- Content and channel creation, including listening posts
- Branded customization of your communications channels
- Management tools to help you run your social media efforts with maximum efficiency
- Mentoring and partnership to work side-by-side in building your community
- Continually improve ratings, feedback, blogs and video uploads
PUBLIC RELATIONS SERVICES
- Identify specialized channels for delivering stories
- Pursue positive coverage through award nominations, speaking engagements, demonstrations and interviews
- Organize international/domestic press events and outreach campaigns
- Provide domestic and international media training