We deliver integrated public relations campaigns that propel global brand value.
At JANSON, we believe that public relations is not a stand-alone effort, but rather an integrated component of an organization’s overall marketing, human relations and communications activities.
Our public relations and social media strategies help shape the attitudes and perceptions about client organizations. We effectively use traditional and viral outreach to handle the news media, key industry and government organizations and public audiences. Our social media team stays current with all industry-related online communities and platforms so that we can help our clients understand media trends and significant marketing and HR opportunities. JANSON differentiates itself with a team of experienced professionals who provides our clients with the social media knowledge and strategies they need. This ultimately results in awareness that drives buzz and advocacy for the organization. While the rewards of a successful PR and viral marketing campaign can far surpass the most carefully orchestrated media buy, a poorly executed campaign could result in negative PR that lives on the Internet indefinitely.
PUBLIC RELATIONS SERVICES
- Identify specialized channels for delivering stories
- Pursue positive coverage through award nominations, speaking engagements, demonstrations and interviews
- Organize international/domestic press events and outreach campaigns
- Provide domestic and international media training
SOCIAL MEDIA SERVICES
Strategy & Positioning
- Social media analysis tells you where you are now
- Competitor analysis tells you where you fit in relation to others in your market
- New media strategy development builds a plan before launch
Launch and Execution
- Content and channel creation, including listening posts
- Branded customization of your communications channels
- Management tools to help you run your social media efforts with maximum efficiency
- Mentoring and partnership to work side-by-side in building your community