Research & Analysis

We deliver analysis and communications strategies for helping you reach and influence your stakeholders.

JANSON’s innovative research and analysis process incorporates consistency, validity and authenticity, ensuring that every project and program we undertake on behalf of our clients delivers maximum impact as it transitions from concept to execution. Our team of research analysts delivers actionable, data-driven conclusions to support business goals and our clients’ strategic objectives.

JANSON’s research and analysis capability can help your organization improve strategic decision-making by creating a more defined view of your business environment. This is accomplished through the collection and analysis of information from a range of open and proprietary sources.

Through each step of our rigorous process, we work collaboratively with our clients to ensure success by delivering comprehensive research products that are current, validated and mapped to strategic communications objectives.

Our market analysts strive to help you win and sustain business by uncovering and de-mystifying the characteristics of your targeted market space. This enables confident, strategic decision-making about competitive positioning and stakeholder communications.
 
JANSON works with clients to provide a better understanding of:
 

  • Identification and segmentation
  • Market sizes
  • Trend analysis
  • Competitor analysis
Our focused media analysis provides actionable, data-rich evaluation of outreach and coverage efforts, allowing an organization to measure the effectiveness of a media campaign in real time. In response, efforts can be enhanced, strengthened or adjusted to provide maximum impact. Applying careful analysis of an organization’s media coverage, JANSON researchers identify areas for campaign improvement as well as trends in:
 

  • Media tone
  • Reporting frequency
  • Keyword analysis
  • Media outlet analysis
Effective management of stakeholder perceptions is a critical component to the success of an organization’s growth and development strategy. Our analysis of stakeholders’ needs and their potential impact on your organization’s success provides intelligence for tailoring outreach strategies. This allows messages to be managed and delivered in an organized, timely and coordinated approach.
 
For instance, perhaps it was discovered through conducting an external survey or one-on-one interviews that your organization is not adequately meeting the needs of one of your key customer groups: Baby Boomers. In order to address this gap, JANSON not only uncovers the underlying issues that must be analyzed, but also applies extensive market experience in creating and implementing effective solutions.

Our research team performs analysis on a number of stakeholder parameters, including:

  • Identification and definition
  • Grouping
  • Needs analysis
  • Internal and external surveys
JANSON’s situational analysis capabilities can help your organization successfully navigate periods of dynamic change and uncertainty in your business cycle. We assist clients’ strategic decision-making by formulating a comprehensive understanding of their business environment and the external influences that define it and provide data-driven and action-oriented information. Our access to information spans a number of research areas including:
 

  • Economic impacts
  • Environmental impacts
  • Political impacts
  • Social impacts
  • Technological impacts